Disclaimer: This post is not sponsored by Microsoft Copilot. We’re simply sharing our experience with this tool because we found it incredibly helpful.
Introduction
Optimizing content for search engines is crucial. One often overlooked aspect of SEO is image metadata, which includes Alt Text, Title, Caption, and Description. While image optimization tools are available, they often require some setup. Today, we’re going to show you a fast and easy way to use Microsoft Copilot to optimize these elements. We’ll guide you through the process step by step. It is easy! Anyone can do it!
The Impact of Image Optimization on SEO
Before we dive into the how-to, let’s look at some statistics that highlight the importance of image optimization:
- Over 20% of all U.S. web searches happen on Google Images.
- Images are returned for 27.9% of search queries on Google.
- Google Image searches account for 22.6% of all searches.
- 63% of users who click on images from Google image searches ultimately visit the website where the image originated.
- Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 106%.
- In 83% of tests, slow images were the main reason for a bad score on Google PageSpeed Insights.
- Online content that contains images receives up to 94% more views than content without them.
- Images comprise almost 75% of total page weight on most webpages.
These statistics underline the significant role image optimization plays in SEO performance.
Accessing Microsoft Copilot
Now, let’s get started with Microsoft Copilot. Here’s how:
- Open Microsoft Edge browser on your device. For the best results, we recommend using Microsoft Edge.
- Navigate to the Microsoft Copilot website by typing
https://www.bing.com/chatin the address bar and hitting enter.
Using Microsoft Copilot for Image Metadata
Now that you’re on the Microsoft Copilot page, let’s get started with optimizing your image metadata.
Uploading an Image
- Look for the image upload icon, usually found at the bottom left of the chat interface. The icon may differ from browser to browser, but it’s typically represented by a camera or a picture symbol.
- Click on the icon. This will open your device’s file explorer. Navigate to the location of your image, select it, and click ‘Open’ or ‘OK’.
- The image will now be attached to your chat.
Super Tip: You can paste images from your clipboard straight into the prompt window as well!
Requesting SEO Analysis
- In the chat, provide the following prompt: “Please analyze the attached image and provide SEO Alt Text, Title, Caption, and Description.”
- Microsoft Copilot will then generate the requested information for you.
Let’s illustrate this with an example. Suppose you’ve uploaded an image like this one:
Prompt: “Please analyze the attached image and provide SEO Alt Text, Title, Caption, and Description.”
Microsoft Copilot’s Response:
- Alt Text: “A colorful illustration showcasing a dynamic business environment with individuals engaging in various activities, including discussions, working on laptops, and analyzing data on charts. The setting is adorned with plants and decorative elements, and text labels like “Beginnings,” “Affiliate,” and “Training” indicate different stages or aspects of a business journey.”
- Title: “Navigating the Business Journey: A Vibrant Illustration”
- Caption: “This illustration captures the essence of a bustling business ecosystem. Individuals collaborate, strategize, and work diligently amidst text labels and icons representing different facets of the entrepreneurial journey.”
- Description: “In this vivid illustration, the central theme revolves around the multifaceted world of business. Various individuals are depicted engaging in conversations, working on computers, or analyzing data. The background is rich with color gradients from light to dark shades. Text labels such as “Beginnings” displayed on a large screen with bar graphs and line charts indicate the start of a business venture. Words like “Affiliate” and “Training” are highlighted on the floor pathway suggesting different stages or departments within an organization. Decorative elements like plants add aesthetic value to the busy yet organized setting. Speech bubbles indicate active communication among team members. The image encapsulates a harmonious blend of teamwork, strategy development, analysis, and execution in an entrepreneurial setting.”
This is a live example performed on one of the images right here on our site on this blog post:
You can now add your SEO friendly text to your image!
For example if you are using word press you can navigate to media, and either upload the image if new, or select an existing image and update its attributes with the new information found here:
Conclusion
Optimizing your image metadata with Microsoft Copilot is a breeze. Not only does it save you time, but it also helps improve your SEO and make your content more accessible. Give it a try and see the difference it can make for your website!
Remember, we’re not sponsored by Microsoft Copilot – we just love sharing tools that we find incredibly helpful. Happy optimizing!
Sources
1. 6+ Image SEO Statistics: Noteworthy Facts in 2023
2. The Importance of Image Optimization for SEO | Scaleflex Blog
3. Image SEO: 15 Tips for Image Optimization – Backlinko
4. Image Optimization for Best Web Performance – Website Builder Expert
5. 79 SEO Statistics for 2023 – Ahrefs
